All of Taylor Swift’s fashion tributes to Travis Kelce: Chiefs merch to friendship bracelets

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Social Links forElana Fishman

Updated Jan. 29, 2024, 12:16 p.m. ET

When it comes to saluting her main squeeze with her style choices, Taylor Swift’s a mastermind.

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It’s a love story, and Taylor Swift is dressing the part.

Since linking up with Travis Kelce in the summer of 2023, the 12-time Grammy winner’s used her wardrobe to wink at her relationship with the Kansas City Chiefs tight end.

Considering Swift’s famous for dropping clues with her fashion choices, it’s no surprise she’d keep the game going as her bond with her boyfriend continues to blossom.

“Easter eggs can be left on clothing or jewelry,” the songstress told Entertainment Weekly in 2019.

“This is one of my favorite ways to do this, because you wear something that foreshadows something else, and people don’t really usually find out this one immediately. But they know you’re probably sending a message — they’ll figure it out in time.”

Below, see the many ways in which Swift’s nodded to her “guy on the Chiefs” via her style.

What do you think? Post a comment.

Charmed, we’re sure

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WavyPeter / SplashNews.com
Are his opal eyes all she wishes to see? While Swift and Kelce hadn’t yet addressed the dating rumors swirling around them on Sept. 8, that didn’t stop the “Cruel Summer” singer from wearing the NFL pro’s birthstone around her neck while out and about in NYC.

Swift honored her October-born beau in a gold Foundrae choker suspended with a gleaming opal pendant from the jeweler that “represents love,” per the brand.

Go Chiefs!

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Getty Images; New Balance
Swift attended her first game at Arrowhead Stadium on Sept. 24, cheering on Kelce in a New Era team windbreaker and New Balance sneakers in the team’s colors.

While her jacket’s sadly now sold out, you can still snag her sneakers.

Team spirit

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Getty Images
On Oct. 12, she returned to Arrowhead for another of Kelce’s games in a second Chiefs windbreaker — this time, a style from sports reporter Erin Andrews’ Wear by Erin Andrews line.

Incidentally, Andrews played a prominent role in setting Kelce up with Swift, and she told Variety she’d sent the star a care package of Chiefs gear when they first got together.

“Her fans, they’re so powerful. They just want to get close to whatever she’s associated with. I find it fascinating,” Andrews told the outlet. “She put a spotlight on the sport. Let’s embrace it.”

Loving him was red

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Getty Images; Erimish; Nike
For her next cameo at a Chiefs game on Oct. 22, Swift teamed a vintage team sweatshirt from Ellie Mae Vintage with a beaded Erimish friendship bracelet featuring Kelce’s jersey number, 87.

She finished off her game-day look with custom red-and-white Nike Air Force 1s — possibly a gift from her boyfriend.

Bundled up

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USA TODAY Sports via Reuters Con
For a Dec. 3 Chiefs game in Green Bay, Swift repped the team’s colors in a crimson Stella McCartney teddy coat layered over all-black separates, including a semi-sheer turtleneck and Louis Vuitton miniskirt.

Thigh-high Stuart Weitzman boots completed the ensemble.

Shopping local

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Jon Robichaud/UPI/Shutterstock
While supporting Kelce at a Dec. 10 game, the “Is It Over Now?” hitmaker selected a ’90s-era Chiefs sweatshirt procured from Kansas City vintage story Westside Storey.

“It’s honestly so surreal to think what was once in our closet a month ago is now on the world’s biggest pop star,” shop owner Chris Harrington told Page Six Style, adding, “We’re all pretty big Swifties over here as well as Chiefs fans, so it’s amazing to see our two worlds collide.”

As he revealed on TikTok, Harrington even included a “lil something extra” in Swift’s order: a “22”-inspired T-shirt printed with the phrase, “Who’s Travis Kelce anyway? Ew.”

Trav + Tay

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andrewspruill/Instagram; Erimish
Following the Dec. 10 game at Arrowhead Stadium, the couple headed to a Christmas-themed bar in Kansas City — and Swift brought out another custom friendship bracelet for the occasion.

The bauble spelled out “Trav” in red beads, and like the musician’s “87” bracelet, it was made by Missouri-based brand Erimish.

Co-founder Misha Wilson told Page Six Style it was actually quarterback Patrick Mahomes’ mother, Randi, who gifted her a few pieces; both the Kelce and Mahomes families are longtime Erimish fans.

“We have definitely gotten a whole new following [and] customer from this for sure,” Wilson said.

Hat tip

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At a Chiefs. vs. Patriots game on Dec. 17, Swift rooted for Kelce wearing a custom red-and-white beanie from Kut the Knit stitched with his jersey number, along with a plaid skirt from Rails featuring the team’s colors.

The cute hat — knitted by Westside Storey’s social media manager, Kathryn Cacho — was included in Swift’s merch order, as the shop later revealed on Instagram.

Bejeweled

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Taylor Swift/Instagram
During her star-studded 34th birthday party on Dec. 13, the songwriter showed off an enormous new opal-and-blue-topaz ring many fans initially assumed was a gift from Kelce.

While Miles Teller’s wife, Keleigh Sperry, eventually revealed herself to be the person behind the present, the sentimental design still ties Swift to her boyfriend, as it features both their birthstones.

‘Tis the damn season

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AP
Swift spent Christmas Day cheering on Kelce as the Chiefs faced off against the Las Vegas Raiders, and was festively dressed in her “87”-emblazoned Santa hat.

His and hers

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AP; killatrav/Instagram
At the Chiefs’ New Year’s Eve 2024 game against the Bengals, the “Cornelia Street” singer sported a Jeff Hamilton Chiefs varsity jacket that was almost identical to the one Kelce wore to the team’s Christmas game the prior.

Also designed by Hamilton, the tight end’s topper featured a leather collar, hem and cuffs, while Swift’s had striped accents instead — along with custom “Tay-Tay” embroidery at the pocket.

Jersey girl

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brittanylynne/Instagram
On Jan. 13, Swift braved the “dangerously cold” Kansas City temperatures to watch the Chiefs take on the Dolphins, bundling up in a custom Kelce jersey jacket made by Kristin Juszczyk — the wife of 49ers fullback Kyle Juszczyk.

Pal Brittany Mahomes was “twinning and winning” with Swift in a puffer of her own, which was fashioned from one of husband Patrick Mahomes’ jerseys.

“Everyone wants to represent their favorite player and on those cold games, you’re wearing a big jacket that’s covering your jersey,” Juszczyk told The Post of what inspired her to start making the sporty coats.

A diamond’s gotta shine

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While watching the Chiefs defeat the Ravens (and advance to the Super Bowl!), Swift wore a bevy of baubles dedicated to her beau, including a Wove custom tennis friendship bracelet that spelled out “TNT” — for Travis and Taylor, of course.

She also sported an EB & Co. ring featuring a mini replica of Kelce’s jersey, a Mejuri ring set with a Chiefs-colored garnet and Wwake earrings suspended with Kelce’s birthstone, the opal.

Swift fittingly finished her look with a Wear by Erin Andrews x BaubleBar necklace engraved with the Chiefs logo.