The pro athlete played a role in his girlfriend’s custom diamond friendship bracelet.

Taylor Swift’s latest friendship bracelet has quite the story behind it. When the 34-year-old singer stepped out to attend boyfriend Travis Kelce’s game against the Baltimore Ravens on Sunday, she was photographed wearing a stunning bracelet in celebration of their romance.

Following the Kansas City Chiefs’ big win, which secured them a spot in Super Bowl LVIII against the San Francisco 49ers, ET spoke to the people behind the bracelet, which was a part of WOVE’s collection with pro golfer Michelle Wie West.

West told ET that when she started brainstorming for her collection, she could think of no one better to take inspiration from than Swift.

“She’s a big inspiration for the piece itself,” West said of Swift, whose fans have been known to make friendship bracelets, a pastime the athlete participates in too. “… I just wanted to create a more elevated piece.”

That elevated friendship bracelet, which starts at $5,600, is made a 14 carat gold and features four and a half carats of lab grown diamonds, WOVE CEO Simone Kendle told ET. Swift’s specific bracelet features the letters TNT, a playful nod to Swift and Kelce’s romance.

“TNT, dynamite. Their relationship is dynamite. It’s just so cute,” West said. “… I hope that [Swift] thinks it’s nice, and sparkly, and pretty, and [that] TNT [is] sentimental and cute and funny.”
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As for how Swift ended up with the accessory, West told ET that she reached out to Kelce, with whom she’s previously golfed, and explained that she was doing some gifting of her new line.

“When we created this elevated friendship bracelet, I told him the first person I thought of was Taylor Swift, because she’s the queen of friendship bracelets,” she said. “He’s so gracious enough to support the collection, and be the middleman and hand one over to Taylor. I’m just so, so thankful for that. Especially emerging businesses, emerging lines… having the product in the right hands can change a person’s life. We’re just so thankful that he made the connection, and it got featured.”

“If we could gift any one person our bracelet, it’d be the queen of friendship bracelets herself,” West added. “So just very honored that he would actually give it to her and she would wear it.”

As for her reaction when she saw Swift wearing the bracelet, West gushed, “I just can’t believe all this is happening.”

“We were watching the game last night and all of a sudden I get this story notifications from WOVE and it’s a picture of Taylor wearing my bracelet,” she said. “I’m still shooketh. I’m in shock that she would wear it and think it’s pretty. It’s just the biggest compliment ever. We worked really hard on the bracelet and it’s moments like these, being recognized by people — especially the queen of friendship bracelets — it’s just a dream come true.

Kendle echoed those sentiments, telling ET that she and her employees “were ecstatic” about Swift’s support.

“It was just so happy to see and exciting to see that she’s actually wearing it on such an amazing, big moment for them… We love friendship bracelets. We love what they mean for Swifties and the Taylor community,” she said. “… It really is exemplifying why we built that bracelet. It represents something that’s so special to her in her life in this moment. That’s what every single bracelet, every single piece from us, does… They’re just the best people to showcase how custom and just feeling-forward our jewelry pieces are.”