KYLIE Jenner has introduced several new products and businesses since the beginning of the year, and fans are overwhelmed.

Kylie, 26, started her life as an entrepreneur in November 2015 when she launched Kylie Cosmetics.

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Kylie Jenner has been in the business world since she started Kylie Cosmetics in 2015Credit: Instagram / Kylie Cosmetics

Since then she’s come out with multiple new brands, but 2024 has been her busiest year yetCredit: Kylie Cosmetics
She found great success with her makeup brand and often sold out of her famous lip kits.

Since then, she’s started multiple other businesses like her skincare brand Kylie Skin.

In September, the Kardashian dropped Kylie Baby, which features infant bath and hygiene products.

Only a month later, she introduced her new clothing brand Khy which, like all of her other brands, was named after herself.

Her most recent Khy collection 004 dropped at the end of February.

In January, Kylie Cosmetics debuted its first-ever foundation and setting spray.

The Hulu star started selling her new Kylie Skin lip butter on February 10.

Days after the 004 Khy collections, at the beginning of March, Kylie dropped news of her new perfume, Cosmic.

The scent became available on March 7, but before its release, she was accused of copying Glossier’s famous perfume.

At the end of the month, on March 21, The Kardashians star announced her new canned alcoholic drink, Sprinter.

It’s a case of four flavors of vodka sodas, but many fans compared her new launch to her sister Kendall’s 818 Tequila.

To add insult to injury, many of Kylie’s businesses compete with her sibling’s brands.

Kim Kardashian has her fashion line Skims, her skincare brand Skkn, and she’s had her own perfume.

Khloe Kardashian also has a clothing brand called Good American.

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Kylie has come out with new products and a new vodka soda called SprinterCredit: Getty

FIND YOUR LANE

In a Kardashian Reddit thread, a user shared a post that read, “Struggle is real, Kylie Jenner trying hard to stay relevant.”

The post went on to say that she’s been promoting a mobile game, her vodka soda, her clothing line and that she’s been “milking the past.”

In the comments, a fan agreed, “I think she just needs to find her lane and stick to it.

“It’s ok to have multiple endeavors, but not all being launched in such a short period of time IMO.”

“I honestly think she needs time to find herself. Kylie is all over the place because she’s been hiding for years, enjoying life with kids.

“She came back and realized things aren’t as they used to be,” wrote another.

A third said, “Kylie romanticizing her teenage self reminds me of people that peaked in high school and still refer back to it even though they’re pushing 35.”

Many Reddit users agreed that Kylie needs to focus on one business and make it great instead of spreading herself so thin.

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Fans online have accused her of copying her siblings and trying to stay relevantCredit: Instagram/KHY

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She has clothing brands like Kim and Khloe as well as a skincare line like KimCredit: Instagram

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Critics also think she’s copying Kendall’s tequila with her vodka sodaCredit: Instagram/Sprinter/KylieJenner