Skip Bayless is taking heat online for going after Jason Kelce.

The FS1 analyst was apparently disturbed by Kelce going shirtless in his celebration during Sunday’s playoff matchup between the Kansas City Chiefs and Buffalo Bills and took to social media to criticize the Philadelphia Eagles center, suggesting he was looking for attention.

“Jason Kelce taking a page out of Taylor Swift’s self-promoting playbook, going beer-raising shirtless up in their box and competing for social media attention with her,” he wrote.

Fans were not happy with Bayless’ take, with many pointing out that he’s the same guy who has his wife record him while he throws Cowboys jerseys into a clean garbage bin. Skip has done this multiple times, with his last coming after Dallas lost to the Green Bay Packers in the Wild Card round.

“You record the same trash can video every week to promote your show,” one user wrote.

You can check out some more reactions below:

Bayless wasn’t only taking issue with Jason in his post, he also took a shot at Taylor Swift, something he has done a few times. Maybe he’s just doing it to stir the pot and bring attention to his page, or maybe he doesn’t like Swift being involved in NFL affairs.

Let’s see whether he has anything to say about her when the Chiefs take on the Baltimore Ravens in the AFC Championship next weekend.