Taylor Swift has made 24 percent of Gen Zers increase their interest in football this season, as 31 percent of them will now root for the Chiefs in Super Bowl LVIII, even though 15 percent of Americans hate what the singer has done to the NFL.

 

What’s more is, that Taylor has also increased millennials’ interest in football by 20 percent, as her influence continues to impact all demographics in the United States, according to the latest LendingTree survey of 2,000 consumers in the country.

Now, nearly three-quarters (75 percent) of Americans plan to watch the Super Bowl this year. Swifties aren’t just tuning in to see the singer as 18 percent of them said they’ll root for the Chiefs in the title game because of Swift. That figure rises to 31 percent among Gen Zers, 30 percent among those with children younger than 18, 30 percent among six-figure earners and 26 percent among millennials.

Taylor’s influence isn’t entirely positive, however, as eight percent of all Americans say they’re less interested in football because of her, on top of those who don’t like her presence at games.

Still, Americans are more loyal to football than the pop icon. Overall, 77 percent of Americans would rather have the best tickets to the Super Bowl than the best tickets to a concert of Taylor’s.

Regardless, no one should be surprised that Taylor’s effect extended to football, according to LendingTree chief credit analyst Matt Schultz.

‘If there’s one thing that people should’ve learned all too well by now, it’s that you should never be surprised by the enormity of Swift’s influence,’ he said ‘We’ve seen it with her records and concerts, of court, but we’ve also seen it in movies, politics, and now football.

‘She’s been an absolute force to be reckoned with economically, and while her grip on the American public isn’t going to last forever, no one should bet on it fading much anytime soon.’

The Chiefs will matchup against the San Francisco 49ers for Super Sunday’s game on February 11 in Las Vegas.

Travis Kelce is expected to play, meaning Taylor might be there (if she makes it back from her Tokyo concert on time) and many of her fans will tune in, including those with children younger than 18 (24 percent), who are more likely to say Taylor sparked an increased interest in football than those without children (11 percent) and those with children older than 18 (six percent).

Meanwhile, six-figure earners (21 percent) are significantly more likely to say they’re more interested in football or the Super Bowl because of Taylor than any other income group.

That compares with just nine percent of those earning less than $35,000.

Additionally, men (15 percent) are slightly more likely to say they’re more interested in football or the Super Bowl because of Swift than women (12 percent).