We compare make-up powerhouses Fenty Beauty and Kylie Cosmetics — and here’s who comes out on top

CELEBRITY product lines have taken the cosmetics industry by storm in recent years, with each line earning their own share of loyal supporters.

With Rihanna’s inclusive Fenty Beauty set to overtake Kylie Jenner’s make-up empire, we take a look at how they stack up against each other.

Rihanna's cosmetics line Fenty Beauty sent the beauty industry into overload after launching her foundation with 40 shades
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Rihanna’s cosmetics line Fenty Beauty sent the beauty industry into overload after launching her foundation with 40 shadesCredit: Getty Images

Kylie Jenner, famously known for her plump pout, initially released lip kits which were an immediate sell-out success
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Kylie Jenner, famously known for her plump pout, initially released lip kits which were an immediate sell-out successCredit: Getty Images

Kylie Cosmetics By Kylie Jenner

BACKGROUND: As the youngest of the Kardashian/Jenner brood, new mum Kylie was always determined to prove herself away from her famous family.

After two years of development, the 20 year old launched her make-up range Kylie Cosmetics By Kylie Jenner in November 2015 so her adoring fans could get a slice of Kylie-dom.

Kylie Jenner's liquid lipsticks have often been criticised by beauty bloggers for its drying formula
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Kylie Jenner’s liquid lipsticks have often been criticised by beauty bloggers for its drying formula
Initially the brand only offered lip kits (to immediate sell-out success), but now it has branched out into palettes, brushes, highlighters and concealers.

The biggest launch to date was its Holiday 2017 Collection, which made £13million in one day.

AVAILABILITY: Online only. Shipping to the UK costs £10, or it’s free for orders over £43. But Brits will also pay VAT if the goods are worth more than £15, and custom duty of 2.5% on anything over £135.

SOCIAL STATS: Kylie is the queen of social media, with 102 million Insta followers and 24 million on Twitter. Kylie Cosmetics has over 15 million Insta followers.

Kylie Jenner's original lip kits, which included a liquid lip and liner, helped kickstart the matte trend
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Kylie Jenner’s original lip kits, which included a liquid lip and liner, helped kickstart the matte trend
STAR BUY: At £21, the original Lip Kit – a liner and liquid lipstick combo – kick-started the matte lip trend and has changed how we wear lip products.

CONS: If setting your alarm for each launch feels a bit extra, then wait until the postman arrives with a big bill.

That’s when you realise you could have bought a similar Barry M Matte Me Up Lip Kit for £6.99 on the high street.

CELEB FANS: The whole Kardashian/Jenner clan (obvs), Chrissy Teigen, Demi Lovato.

Kylie Jenner came under fire for selling a make-up brush set at the baffling price of £270
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Kylie Jenner came under fire for selling a make-up brush set at the baffling price of £270Credit: Rex Features
BLOGGER OPINION: Pretty negative overall – most complain about the lack of stock and drying formula.

VERDICT: If you’re a fan, you probably don’t give two squats what anyone thinks. This is a brand made for Jenner addicts hoping to achieve the same caked-on, Insta-tastic make-up look as their idol.

The quality isn’t bad, the pigments are strong and formulas tend to be good. However, the price is exceptionally high when there are better alternatives on the market.

Kylie Jenner warns of her brand’s ‘harmful’ fake make-up being sold

FENTY BEAUTY BT RIHANNA

BACKGROUND: Two years’ development and months of Insta teasing resulted in Rihanna, 29, launching her make-up brand Fenty Beauty By Rihanna – after the singer’s surname – to worldwide hysteria last September.

Claiming to be obsessed with make-up from a young age, she worked with cosmetics giant LVMH, which owns Christian Dior, Benefit and Make Up For Ever, to develop a brand that would cater to everybody. Its USP? Forty foundation shades split equally into Light, Medium, Tan and Deep skin tones.

Fenty Beauty by Rihanna's Stunna Lip Paint was marketed as a red that compliments every skin tone
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Fenty Beauty by Rihanna’s Stunna Lip Paint was marketed as a red that compliments every skin tone
AVAILABILITY: Online and in-store at Harvey Nichols.

SOCIAL STATS: Rihanna has 86 million followers on Twitter and 59 million on Instagram. Fenty Beauty has 2.9 million Insta followers.

STAR BUY: Pro Filt’r Soft Matte Longwear Foundation, £26. Thanks to all those shades, it’s one of the most inclusive retail brands out there.

Oh, and Stunna Lip Paint, £19, is a true red that suits everyone.

Pro Filt'r Soft Matte Longwear Foundation made Rihanna's brand become one of the most inclusive
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Pro Filt’r Soft Matte Longwear Foundation made Rihanna’s brand become one of the most inclusive
CONS: If you’re after natural enhancement, this range is not for you. The base coverage is full, the highlight and eyeshadow hues are intense, and the lip colours pack a real punch.

Think glamorous make-up lover, not covering your eye bags to pop to the shops.

CELEB FANS: Naomi Campbell, Karlie Kloss, Gabourey Sidibe, Gabrielle Union.

BLOGGER OPINION: Overwhelmingly positive, especially from non-Caucasian vloggers who celebrate the wide-ranging selection of shades and colours.

Rihanna's make up line, unlike Kylie Cosmetics, is available in stores across the world
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Rihanna’s make up line, unlike Kylie Cosmetics, is available in stores across the worldCredit: Getty Images – Getty

THE VERDICT: This isn’t just another celebrity beauty range – it’s the celebrity beauty range. Not only has Fenty proved to be a commercial success, it’s also changed the industry forever, given that most of the leading cosmetic houses in the UK and Europe have largely ignored darker skin tones, focusing on the light-to-medium market instead. But it does have some strictly-for-social products – hello, iridescent highlighters.